The internet gets a bad rap these days, with hateful trolls mobbing people’s Twitter feeds and cyberbullies toppling kids’ confidence like a tower of stacking blocks. But online I’ve found a welcoming, encouraging and supportive community of bloggers. It’s no wonder I’ve been wanting to network with bloggers in person, face-to-face, in real life.
Giving online high-fives, hugs and fist bumps is all well and good but, as I’ve written about before, meeting up with internet friends—and yes, even network with bloggers (it’s not a dirty word!)—off the computer feels even better. Plus, meeting up IRL is a wonderful chance to share ideas, collaborate, give advice and learn from each other.
It can feel awkward or even intimidating to meet other bloggers face to face, though, especially if you don’t know them well. So here’s a little advice to help you feel confident, prepared and excited to network with bloggers in real life.
Network with bloggers—without feeling skeezy
Look for ways to help. Networking can feel like it’s a four-letter word, but it’s all about how you approach it. So network with bloggers not to get ahead but to deepen relationships—i.e. trying to give as much as you get.
Bring business cards. With so much networking happening online, hard copy business cards can feel obsolete. But I’ve found that bloggers especially appreciate getting a business card, and it makes it easier to connect later.
Connect online. Follow each other on social media while you’re hanging out (or even before, if you know who’s going). Being connected on Facebook, Instagram, Twitter and so forth also makes it easy to tag each other in photos or posts you share in the moment.
Pre-game. Think of something you’d love to learn from each of the people you’ll be networking with. It might be related to her blog (“Do you buy a lot of props for the photos you take?”), her niche (“What bakery serves your all-time favorite pastry?”) or something else (“How does your daughter like preschool?”). You’ll never run out of things to talk about, and you won’t leave wishing you’d done your homework.
Come together with a purpose. A group of bloggers from Portland Bloggers recently met up at Sellwood’s Living Room Cafe. (Side note: I love this cafe, its wide-open space and its arts and crafts corner!) We also set the intention of discussing holiday blogging plans and holiday media kits, and we spent most of our time brainstorming, offering ideas and taking notes on how to plan for holiday blogging.
I’ve found that defining a topic for a blogger meetup—whether that’s growing your Instagram following, using bullet journals for blogging productivity or automating social media posts—gives everyone something to talk about. It also makes you leave feeling like you really learned something and helped someone else. (That’s what networking with bloggers is all about!)
Follow up. All networking relies on a little follow-through so your first contact with someone new isn’t your last. So after you network with bloggers, actually visit their blog! (I know, that’s totally obvious, but so many people don’t do it.) Then engage, engage, engage. Comment on their posts, tweet their posts, like their Facebook page—whatever.
Keep the connection going. Not too long ago, I met up with another group of bloggers for a wine flight at downtown Portland’s Thelonious Wines. (Seriously so good! Plus they just started serving small plates!) We were just hanging out socially, but of course discussion turned to shop talk. I took notes on ideas the conversation sparked, and I’ve spent the last few weeks following through on those ideas.
What’s more, I reached out to a few of the other bloggers who were there, including Lisa of This Beautiful Day. We made a date to meet at Smith Teamaker for their incredible nitro chai (drooooooool) and talked Portland, travel and—of course—blogging. She offered some advice and encouragement, and I now count her as a blogging friend.
Final thoughts on how to network with bloggers
The most important thing when you network with bloggers—or anyone, really—is simple: Be yourself. Be genuine. Be interested and interesting.
When you wrap up, you’ll leave feeling confident and connected. And you may just have made some IRL friends, too.
How about you? Any tips for networking with bloggers without sacrificing your integrity?
Great tips! I always hate that networking feels like human chess.
Ugh, I agree. My skin feels like it’s shriveling up even saying the word “networking”—but it doesn’t have to be so crummy!
One of my oldest blogging buddies whom I’ve known IRL and online for over a decade is known for saying “blog friends are real friends,” and it’s so true. I’ve made some amazing real life friends who live all over the world thanks to blogging. You share some great tips here!
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I hear you there! I’ve made some blogging friends I feel so grateful to know, and they’ve become simply FRIENDS. 🙂
These are fantastic tips!! You nailed it! I think keeping the attitude that we’re all in this together and there’s room for everyone helps with the collaborative/friendly feeling of networking in-person and online.
“There’s room for everyone”—you are SO right. I think the worst way to approach a blogging meetup is with competition. Blogging is not a zero sum game: Just because someone else’s blog has more followers doesn’t mean she’s taking yours!
Networking with other bloggers is so useful for many reasons… but, I also love having friends I can talk to about what I am going through as a blogger. My friends who are not bloggers have a hard time understanding some of the issues or wins that I may experience. It is great having friends I can talk those things through.
Funny you say that, Jenni, because YOU are the blogging friend I come to most often with my celebrations (and frustrations, haha). I totally agree.
Catherine,
I agree. Given that all that we do is mostly online (in effect, we are cutting off most opportunities that present themselves offline), making friends online is the single best thing we could do.
I can see that you are already doing that (I came over from Ryan’s blog to check you out) and you already seem to have a strong circle of close friends.
It feels good that I’d meet you online. Thank you for making this a little less Skeezy.
Ash
Nice to e-meet you, Ash!! So glad we have a mutual online friend. 🙂
Hey Catherine,
Nice to meet you too. So, I’d be seeing you often here, as much as our mutual friend is going to be around too 🙂
How is the blogging going?
Ash
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Slowly catching up on all the blog posts in my inbox – glad I saved this one.
Good tips here. I went to my first blog conference two years ago and it really helped make it feel like a real community. There is a great group of local bloggers in Ottawa – where I am – and I’m better for having made the effort to get out and meet them.
I also did business cards – which felt silly not being a business – but was worthwhile. I’m now almost all out of them and need to re-print before I do another conference 🙂
I love business cards—getting and giving them! Glad you liked the post, Louise!